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We decided to develop two solutions: The hair-oriented drink is enriched with vitamins and minerals (Vitamin C, Niacin B3, Zinc, Biotin B7), while the skin-oriented drink also contains collagen. The challenge with drinks containing vitamins and minerals is a dry mouthfeel and an off taste. The challenge with collagen in drinks is its flavor and the dry mouthfeel it often leaves.
Product
Beauty drinks
category
Functional
Key elements
Trend mapping and prioritization
Creating the product line brief
Screening and testing ingredients
Regulatory assurance
Product development
Quality & shelf life tests
Background
As consumers increasingly look for convenient ways to support skin health, hair and nail strength, and overall appearance, the beauty beverage market is experiencing rapid growth as part of the broader health and wellness trend.
challenge
solution
We chose flavors and a sweetening system which enabled the desired flavor profile, suitable to a low-calorie drink, enriched with vitamins and minerals.
results
We’ve created an enjoyable beauty-oriented beverage with the desired quality and flavor.
