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A local Chinese beer solutions provider approached CBC Group’s GAT Foods and the CORE to help develop a fruity beer from the ground up. The sky was the limit, with the only parameters being to develop a premium, fruity, aromatic, delectable beer at an affordable price.
Product
Fruity beer mixes
category
Radler
Key elements
- Development partnership
- Compound formulation according to brewery brief
- Extensive flavor options
Background
While the Chinese fruity and flavored beer market is relatively small, it is growing yearly, making competition all the more intense for imported beer brands. Local breweries are looking for tailored fruity solutions to gain a competitive edge.
challenge
solution
We began development after receiving insights into the Chinese beer market's taste, color, and aromatic preferences from the local beer solutions provider.
Providing quality fruity-based ingredients, we developed and adjusted suitable fruity beer mix solutions according to the local Chinese market's taste preferences for more bitter, salty notes. After completion, samples were sent to the client, with most approved in the initial tasting, proving success with repeated orders.
results
Leading craft brewery Urbrew China Craft Beer Co won the ‘Best Beer Tasting Gold Award’ for the European Beer Star, ‘Brewer of the Year Asia’ for the International Beer Challenge, one gold, five silver, and one bronze medal for the taste awards category, and gold for the World Beer Awards ‘Style Winner World’s Best.
Hear from our partners
“The technical strength and innovation ability of GAT Food’s R&D (the CORE) department is amazing. The stability of fruity beer, especially in color and haziness, is a big challenge for all breweries. Gat Foods has its unique expertise in both beer and juice. Every time we identify a new need from the market, the R&D not only always responds with super efficiency but also guarantees amazing quality. Including color, aroma, and mouthfeel. This advantage is the footstone for us to promote the fruity compounds in the Chinese market.”
TrendBrew | China
Hear from our partners
“As a craft brewery with an annual capacity of 1,000,000 hl, we emphasize both the good quality of our product and efficiency. Before cooperating with Gat Foods, we had to adjust our fruity beer formula in each batch to adapt to the instability of the juice materials. This cost us a lot of time and made the management very difficult. Gat Foods products gave us a good solution to solve the problem. Gat Foods is always a good choice for breweries.”
Urbrew China Craft Beer Co
