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Product
Neviot + zero calories
No sweeteners
category
Added value water
Near water
Flavored water
Key elements
Prototype development
-
Screening flavor preferences
- Formulation development
- | 98% mineral water
- | Zero calories
- Shelf - life testing
Consumer taste panels
First test batch production
Background
Research conducted by Neviot revealed that a significant portion of the Israeli population consumed only 25% (men) to 35% (women) of the recommended daily water intake*
zero-calorie water series aimed to encourage consumers to meet these hydration goals through flavorful, enriched mineral water.
*American Dietary Reference Intakes (DRIs)
challenge
The R&D process was a delicate pursuit! Our team examined several ingredients, developing a formulation with a light flavor profile and range of B vitamins to provide optimal taste and hydration at zero calories, zero grams of sugar, and no dry mouthfeel—turning plain water into a tasty and attractive added -value water drink.
solution
Ultimately, Neviot launched two flavor variants: lemon-lime and grapefruit enhanced with B vitamins, perfect for hydration-seeking consumers.
