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The challenge consisted of developing the next generation of still drinks using 10% fruits while balancing the fruity mouthfeel with the lightness of water.
Product
No sugar tax drinks < 5gr sugar | 100ml
category
Clear still drinks
Key elements
Prototype development
- Screening flavor preferences
- Formulation development
- Balancing fruit-based drink mouthfeel and the lightness of water under 5 gr of added sugar/100ml - only 19 kcal
- Regulatory compliance
- Shelf-life testing
Consumer taste panels
First test batch production
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Background
As the public health concern for sugary beverage consumption continues to rise, many consumers turn to near-water beverages to satisfy their sweet tooths without consuming too much sugar.
Recognizing this shift in consumer preferences and consumption patterns, Prigat, Israel’s leading fruit-based beverage brand, sought to develop a new, innovative beverage to appeal to Prigat’s fans while closing the gap between regular fruit-based beverages and water.
challenge
solution
10% fruits
4 variants, refreshing, light color
Pineapple | Peach | Apple | Grape
Less than 5 grams of added sugar per 100ml
19 kcal per 100ml
No preservatives. No artificial colorants. No artificial sweeteners.
