Buuz

Product

Euphoria, relaxation & enjoyment drink based on a proprietary blend of natural terpenes

Key elements

Co-development
Defining a new category of non-alcoholic drinks
Beverage formulation development
Quality & shelf life tests
Consumer functional perception tests

Scale up production

Background

As millennials and Gen Z seek more uplifting, de-stressing alternatives to traditional alcoholic beverages, CBC Group’s GAT Foods partnered with terpene-based technology start-up Eybna through the CORE to develop a groundbreaking solution, BUUZ— a first-of-its-kind, ease drinks based on a proprietary functional terpene blend.

For centuries, terpenes were used in traditional botanical medicine and aromatherapy for their tastes and smells. Today, research has proven their functionality on different body systems, affecting mood, energy, stress response, muscle control, and more.

Eybna’s research went one step further with computational and biological studies, screening and pinpointing the most relevant terpenes affecting the body’s GABA and Serotonin receptors, known for providing nootropic and adaptogenic properties to help the body adapt to stress and improve cognitive function.

challenge

Alcohol can affect flavor and color, posing the challenge of maintaining the original flavor and color during the entire shelf life. Developing compounds that fit the beverage formulation in its entirety, including spirits, water, flavor profiles and sweetening solutions.

solution

Emulsification We developed a specific emulsion designed to integrate the terpene’s insoluble molecules in water-based beverages, maintaining the terpene’s functionality and taste throughout the beverage’s shelf life.

Functionality We conducted two consumer perception tests to evaluate the impact of BUUZ’s formulation on consumers’ mood and sensory perceptions. 1^st study: The BUUZ functional 5 mg terpene blend drink reduced negative feelings and elevated mood. 2^nd study: The BUUZ functional 2.5 mg terpene blend drink demonstrated an increased feeling of relaxation. For more details, get the whitepaper.

Taste Botanical terpenes produce a unique herbal flavor profile, different from what we are typically accustomed to in beverages. In order to preserve the unique terpene flavor profile, we balanced the functional blend with additional aromas, ensuring the drink is both functional and delicious. Some variants include sophisticated cocktail flavors like ginger ale and mojito as well as refreshing, fruity flavors like watermelon-cucumber, blueberry-basil, peach-cherry, and grapefruit-mint.

Shelf life As terpenes are volatile molecules and difficult to quantify, the CORE developed a unique method to test terpene quantity in order to ensure the desired amount is maintained during the beverage’s entire shelf life.

Regulation As a part of our regulation assurance, the CORE screened all ingredients to adhere to US and European regulations in terms of purity, quantity, and safety.

Scale-up To assure large-scale manufacturing, the CORE scaled up BUUZ’s still and carbonated drinks manufacturing in cans and dark glass.

results

The product offer includes ready-to-use water-soluble terpene blend emulsions and compounds with formulations tailored to beverage manufacturers' needs and different categories (non-alcoholic beer, water, juice, tea, mocktails, carbonates). Applications can be tailored to different calorie counts and specific flavors crafted with premium ingredients.

Download White Paper →

Download Brochure →

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Disclaimer

The details shared above are based upon the current data available to us at the date set forth above. Product properties may vary depending on final product formulation, processing and storage conditions; and manufacturers are advised to validate properties within their specific applications. Gat Foods remains available for support. This document does not constitute legal, medical or other advice. The information provided does not apply to individuals with specific conditions, including person under 18 years age, pregnant or breastfeeding women, or those with known sensitivities to terpene compounds. The blend has not been tested in these populations. In all internal evaluations and controlled sensory trials conducted to date, no adverse effects or negative sensations were reported among participating tasters (excluding specific populations as mentioned above). Gat Foods disclaims any liability for outcomes resulting from consumption exceeding the indicated maximum dosage, deviation from the stability and/or storage information or non-adherence to formulation guidance. For the avoidance of doubt, neither Gat Foods Ltd nor any of its affiliates are responsible or liable for any representations or warranties provided by the terpenes’ producer, Eybna Technologies Ltd or anyone on its behalf.

In all internal evaluations and controlled sensory trials conducted to date, no adverse effects or negative sensations were reported among participating tasters (excluding specific populations as mentioned above). Gat Foods disclaims any liability for outcomes resulting from consumption exceeding the indicated maximum dosage, deviation from the stability and/or storage information or non-adherence to formulation guidance. For the avoidance of doubt, neither Gat Foods Ltd nor any of its affiliates are responsible or liable for any representations or warranties provided by the terpenes’ producer, Eybna Technologies Ltd or anyone on its behalf.

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