Neviot & Fruit

Product

Neviot + Fruit

Key elements

Real fruit component at
only 15 calories

BACKGROUND

Seeking to develop a healthy yet tasty alternative to sugary still and carbonated drinks, Neviot launched Neviot + Fruit, taking Neviot+ to the next level. This delicious and nutritious mineral water beverage sought to address a mature audience aged 25 to 65, seeking to bridge the gap between sugary drinks and water. As this audience transitions from soft drinks to iced tea and flavored seltzers, Neviot + Fruit is a great solution — deliciously indulgent at only 15 calories per 100 ml.

challenge

The R&D challenge consisted of formulating a clear, colorless drink with a richer, more indulgent mouthfeel than regular flavored water. We had to create a unique sweetening system and sensory profile balancing mouthfeel, taste, and sweetness levels to provide that 'beloved sweetness' with fewer calories.

solution

With five added B - group vitamins and 10% real fruit components at 15 - 16 kcal per 100 ml

Neviot + Fruit offers an indulging and refreshing experience, incorporating health benefits — a first - of - its - kind in Israel!

Available in various fruit flavors:

Neviot + Fruit contains no preservatives or food coloring.

results

After its launch in 2018, Neviot+’s market share in the 'Near Water' category in Israel (Neviot + flavored water and Neviot + fruit water) grew by 14% in the first year.